Here’s what you might want to know about
the explainer video experts behind
The 2-Minute Explainer Company

We pioneered the explainer video for technology companies

Early 2-Minute Explainer video became subject of MarketingSherpa case study

One of the first 2-Minute Explainer videos (actually a Flash animation) was this one we wrote and produced to explain Business Process Management  software. It was featured in an April 2005  case study by MarketingSherpa, headlined  “Two-Minute Explainer Online Presentation Turns Confused Prospects into Eager Leads.”

We started specializing in videos for technology marketing in 2004 — that’s when we registered the trademark 2‑Minute Explainer®. The idea originated in our own sales efforts. We offered a variety of creative services for B2B/industrial marketing. As we researched our market by visiting web sites and reading news releases, we found that we had a hard time understanding the solutions described by enterprise technology providers.

We symphathized with salespeople trying to sell this abstract and forbidding-sounding stuff on the phone. And for their prospects trying to gather from text-heavy web pages how a solution might work for them. We saw at once that video would be a save a lot of time for the salesperson and the prospect.  And we knew it could be done with video. Since then, we’ve made hundreds of 2-Minute Explainer videos about tech solutions that are hard to explain. 

How we think about technology marketing videos

We believe your marketing video needs to deliver value to your viewer. We work with you to help make sure it does.

We believe your marketing video needs to deliver value to your viewer. We work with you to help make sure it does.

Our company is run by marketing executives who are just as interested in the business propositions we’re dramatizing as we are in the finding the right words and the illuminating motion graphics that will bring them to life. We understand that today’s prospects are researching potential solutions. They value learning. They don’t much care for being marketed to.

We get a thorough grounding in a solution’s value proposition before we illustrate it. We rely on substantial business experience and a highly collaborative process with your subject matter experts to deliver videos that are genuinely helpful in the buying process.

Meet the explainer video experts

Bruce McKenzie

Bruce has been a public broadcasting executive, and a Fortune 50 marketing executive. He founded Business Information Graphics, along with Lorna Pautzke, in 1986, with the objective of creating sales and marketing collateral that would enable people to quickly grasp the value of a product or service. After producing award-winning docudramas, CD-ROMs, executive presentations and many other kinds of business presentations, he originated the “2-Minute Explainer” in 2004. He holds degrees from Dartmouth (BA), Boston U. (MS, Broadcast Journalism), and Univ. of Dallas (MBA).

Explainer video expert Lorna Pautzke

Lorna Pautzke

Lorna has held various positions in product management and B2B market research at a Fortune 50 company before teaming up with Bruce McKenzie to found Business Information Graphics. In addition to an ability to identify business problems quickly and express them cogently, she brings a wealth of experience in project management, editorial meticulousness, and insightful customer care to every project. She holds degrees from SUNY-Geneseo (BA) and Adelphi University (MBA).

Explainer video expert Tony Coccia

Tony Coccia
Animation Director

Tony directs art and animation. He has been creating motion graphics since he began at the age of 6 with flip books — and has been making and supervising B2B video animations for more than 20 years. He is a graduate of the University of the Arts (Philadelphia).

Award-winning 2-Minute Explainer videos


AVA Digital Platinum

AVA Digital Gold

Hermes Platinum

Hermes Honorable Mention

Marcom Platinum

Marcom Gold

Marcom Honorable Mention