Niche Company, Nice People
20 Years of Translating Complex Architecture into Human Connections
Back in 2004, hard-to-explain IT solutions like “Master Data Management” and “Runbook Automation” desperately needed a new type of sales support. Wordy explanations on company web pages were not much help.
We launched the industry’s very first “Two-Minute Explainer” onto the Internet in April, 2005, and registered the 2-Minute Explainer® trademark in 2006.
These custom animations gave enterprise sales reps a powerful new way to start meaningful conversations with IT buyers and easily share new ideas with the decision-making team.
Today, video is the preferred way of explaining just about everything. It is still the absolute best way for enterprise technology companies to explain complex innovations to buying teams throughout an organization.
Our distinct niche is helping our clients bring their prospects up to speed on technical solutions quickly, clearly, and in a format that is easily shared. While ours is a specialized niche market, we have chosen to stay a small, agile company providing tailored video solutions. This means our customers always work directly with the company principals who built the brand.
Working directly with your subject matter experts, we quickly grasp your underlying technology and surface its true market differentiators. We take initiative and remain completely flexible. That minimizes the time you need to give to the project and ensures your finished video will keep IT buyers completely engaged from start to finish.
Technology Business Video is the recipient of many creative awards, combining deep technical literacy with human-crafted storytelling to ensure your solution comes across as innovative, credible, and distinctly human.
Bruce McKenzie
Principal
Company co-founder Bruce McKenzie has been a public broadcasting executive, and a Fortune-500 creative and marketing executive. He has produced marketing, sales, instructional, motivational, and analyst presentations, as well as award-winning docudramas. He holds degrees from Dartmouth (BA), Boston University (MS, Broadcast Journalism), and the University of Dallas (MBA).
Lorna Pautzke
Principal
Company co-founder Lorna Pautzke held various positions in product management and B2B market research at a Fortune-500 company. In addition to an ability to quickly identify and articulate business problems, she brings her experience in project management and editorial skills to every project. She holds degrees from SUNY-Geneseo (BA) and Adelphi University (MBA).