Category Archives: Typography and layout

Affair of the Century Font Family

In selecting typefaces, if you’re not a professional typographer, a good practice is to stick with one font family (e.g., Univers, Helvetica) throughout a document.
Our company has often used the combination of New Century for body text and Franklin Gothic for headlines. It turns out that, in a way, these fonts also come from the [...]

The allure of the sidehead

One of our company’s first projects was to edit and format the strategic plan of a telco spun out of AT&T (the planning group wanted to display forward-thinkingness by using the then-new technology of desktop-publishing). We devised a business-like layout with sideheads (headlines in the left margin), that we’ve updated from time to time for [...]