Being in the multimedia biz, I’ve often heard (and even cited) bromides like “we remember 10% of what we read, 20% of what we hear, 30% of what we see, 50% of what we see and hear.” This is totally bogus, according to this guy.
The so-called “Weiss-McGrath retention study” is referred to [...]
The idea of randomness seems to be in the air. The difficulty human beings have in achieving true randomness is an important clue in One Shot, the Lee Child thriller (”Reacher said nothing”) I listened to recently on a trip to Vermont. Probability, randomness’s opposite number, is the subject of The Drunkard’s Walk [...]
One of our clients asked us to write down some questions, so that the people providing us with background info could be prepared when we call. We don’t like to come on like a pop quiz, and we don’t normally require any advance prep. We just try to keep up our end of a [...]
Last week, Bill Butler stopped by to talk Sales 2.0. Bill has honchoed sales at several tech companies, including corporate social networking pioneer Visible Path Corporation (now part of Hoovers). Visible Path was one of our first 2-Minute Explainer clients, so he has more experience using 2-Minute Explainers than most folks — and, we’re glad [...]
CIOs, we learned, are the “cobbler’s children” [who have no shoes ] in the corporate executive suite — they put all their energy and resources into running enterprise software for sales, finance, manufacturing and supply chain operations, while they manage their own enterprise (often comprising thousands of employees and the expenditure of the hundreds of [...]