Last week, Bill Butler stopped by to talk Sales 2.0. Bill has honchoed sales at several tech companies, including corporate social networking pioneer Visible Path Corporation (now part of Hoovers). Visible Path was one of our first 2-Minute Explainer clients, so he has more experience using 2-Minute Explainers than most folks — and, we’re glad to say, is an enthusiast.
He didn’t seem too surprised that we were unfamiliar with, and then skeptical of, the notion of “Sales 2.0″ even though it has taken hold to the point where (I subsequently learned) it has its own tradeshow. We could probably get used to the idea, since the 2-Minute Explainer is, in Bill’s view, a Sales 2.0 sine qua non.
He did seem surprised that “selling to VITO” (”Very Important Top Officer”) wasn’t in our vocabulary.
I am chagrined to see that Google places this VITO ahead of Vitos more familiar to me — the real gangster Vito Genovese, and New York’s headline- grabbing Republican ex-congressman Vito Fossella. So I guess we’ll add it to the pitchbook.