Last week, Bill Butler stopped by to talk Sales 2.0. Bill has honchoed sales at several tech companies, including corporate social networking pioneer Visible Path Corporation (now part of Hoovers). Visible Path was one of our first 2-Minute Explainer clients, so he has more experience using 2-Minute Explainers than most folks — and, we’re glad [...]
CIOs, we learned, are the “cobbler’s children” [who have no shoes ] in the corporate executive suite — they put all their energy and resources into running enterprise software for sales, finance, manufacturing and supply chain operations, while they manage their own enterprise (often comprising thousands of employees and the expenditure of the hundreds of [...]
Looking at the Flash timeline interface, you can see that it derives from traditional cel animation. You see layers, numbered frames, and what look like spreadsheet cells, analogous to the cels traditionally used to separate characters and scenery.
In the traditional Disney and Warner Brothers style, characters are inked and painted onto celluloid, then photographed over [...]
It seems commonsensical to suppose that property and casualty insurers would prefer to insure risks that aren’t risky — so they don’t have to pay premiums. On this project, we learned that this is not the case. When they’re making a lot of money on investments, precise calculations of risk aren’t even that important — [...]
We do a fair amount of re-writing around here. Each draft of a script sent to a client contains about 260 words, but they often grow to 500 or more words as they pass through various hands in the client’s organization. Very often, we get back a “red-lined” MS Word document. Which can be [...]