Many of our clients count on video to redefine or "reframe" an issue in a compelling way. This is something successful salespeople have always done. But it is increasingly difficult for salespeople to connect with customers and prospects at the "awareness" stage of the buyer's journey.
This video takes on the issue of employees using their own mobile devices in a corporate setting (BYOD), making IT policy enforcement difficult. While many companies have sought to "control" end-users with mobile device management solutions, CompuCom reframed this issue in a series of videos that dramatize the CompuCom approach of embracing BYOD (which can increase productivity) and substituting "enablement" for "control." Others in the series deal with mobility solutions vs. mobile device managment and delivering a better IT service experience.
We’re a leader in developing video strategies mapped to phases of "the buyer's journey" — that is, videos that go beyond general product information to help buyers explore details and ideas on their own, as well as videos that address the concerns of specific members of a buying team.
This use case is interesting because the company for whom these videos were made is itself in the business of helping companies increase engagement throughout the buying process. There is an introductory video, one aimed at sales professionals, one describing at analytics features — of interest to sales and marketing management — and one dramatizing the advantages of the sales enablement solution to a company's customers.
Large solution vendors with their own video production resources count on us to write great scripts. We interview marketers and subject matter experts to create a script that talks about your solution in language that's down-to-earth, business-like, and familiar to your target audience.
The example here is one of 15 videos created for a major company event, and subsequently deployed in kiosks at company headquarters, sales offices, etc.
Explainer videos are most widely used for product introductions. This Cisco explainer video is designed to create awareness of Cisco's new solution for businesses that need to manage increasing amounts of data from many sources to stay competitive.
The video walks the viewer through the Cisco's data virtualization solution, emphasizing the issues being addressed, as well as calling out specific product features. Videos like this are typically linked in email campaigns, trade show exhibits and news releases, as well as in the product pages on company websites.
As part of their "Smarter Commerce" campaign, IBM needed to build awareness of new analytics features in their middleware products and services.
This video delves a bit into the history of mathematical optimization. The key point is that analytics enable business decision makers to consider more options than ever before. This is a much better approach than "seat-of-the-pants" strategic guesswork.
The 2-Minute Explainer is, by far, the most important piece of marketing collateral we have. The 2-Minute Explainer is especially important for our prospects when they are trying to explain what we do to other people inside their company.
20% of visitors to our web site view the 2-Minute Explainer. It continues to be referenced by our customers and prospects who say things like ‘I came to your web site and saw your 2-min explainer and picked up the phone halfway through.
We took it to a trade show and it stopped traffic. It's eye catching, compelling, and easy to understand. It's the best single piece of marketing material we have.
Gives us a powerful and consistent sales message that accurately and succinctly conveys the benefits. Plus, the professional look and feel of the 2-minute demo really sets us apart from our competitors.
The 2-Minute Explainer is our preferred introduction for people who are new to BPM. As soon as people see it, they understand how business process management adds value to their organization.
When I showed them the prototype, our salespeople stood up and cheered!-Director of Marketing
For pennies per prospect, the 2-Minute Explainer is our best sales person working 24/7 to get our message across to thousands of people all over the world.
“Video Content Marketing” is emailed once or twice a month. It contains short items describing use cases for video in content marketing and sales enablement and contend, real-life examples, technical info and ideas from around the web.